I intend to post several articles about Internet Marketing Rules for Success.
The reason being is that there is too much to say in just one short article. What I will not be covering is traffic. I have written a few articles about this subject so just go and have a look at them.
What makes a successful internet marketer?
There are many things such as:
A great website
Interaction with the readers
In this article I will be looking at how to structure a website.
A website is more than just a random list of words. There has to be a certain flow to it. You have to guide people through your website. You have to make sure that they look at the important information.
Let us look at the website structure.
The first thing you need to do before anything else is make your website appealing to your visitors. How you do this will depend on the visitors it is targeted towards. If it is targeted towards an older person then you will not want flashy graphics. If it is targeted towards a younger person then you need to have something that will appeal to younger person. Make sure however that it is all in keeping with the title of your post. That is most probably what caused them to click on it in the first place so that is what they came to see.
Have a sentence or two to tell them what they can expect from the website.
Next you have to make the web site flow naturally. Do not jump from one topic to another. Give them the content they are expecting. You have to guide them through your website. Make them look at what you want them to look at. Highlight interesting text. Draw their attention to certain areas. Make them feel in control.
Never force them to do something.
It will make them feel uneasy. Make it an enjoyable experience. If they enjoy it they will be more like to remember it and come back again. They are more likely to discuss it with their friends. That is one of the keys to getting viral traffic. Internet marketing is a numbers game. The higher the numbers of visitors you can get to your site, the higher the number of sales you are likely to make.
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Facebook, Twitter, Flickr, StumbleUpon, Digg and all the 100s of other social media outlets may be of great importance to your business, but, one thing has not changed and probably never will and that is the need for web site content. In other words, do you regularly add content to your web site or do you just think about it and rarely do this?
Site Content Matters!
The fact is, content is still the king of page rank. Yes, there may be other ways to increase page rank but if you do not add to and improve your site content regularly your site will either loose ranking or visitors will not turn into paying customers as often as they may have.
Social Media and Site Advertising Matters But…
Keep in mind that, you want to develop all of this social media, videos, blogging and other targeting methods such as PPC to bring more people to your web site. So, since the goal is ultimately driving visitors to your web site, then you need to make sure that your site content is rich and of good quality. If not, all the advertising and/or publicity you may generate outside for your site may have little consequences to your bottom line be it financial or personal.
Content Affects Site Rank
When looking at the reasons for search engines to rank your site well, content is of major importance. Search engines live on quality content and the more of it they can deliver to web searchers; the better it is for everyone. When a search engines finds a site that seems to deliver good content, it does not just affect the page that is popular but the whole site. That works the other way too. Poor content may negatively impact other pages on your site.
In addition to search engines, other content delivery sites look for quality content they can post on their own site. As a rule, when your web page is delivered by content sites, your company name and site link is also delivered, which, in most cases, improves your page rank with major search engines.
What is a good amount of content?
First of all, a good amount of content is one that is continually added upon. In other words, you may start with a web site with 10 pages that brings you some web traffic but, as times go, you will want to add more pages to that site on, at least, a weekly basis. The amount of pages will depend upon the demand your type of product has on the web. As you discover new important keywords that pertain to your product of interest, you will want to add pages targeting those keywords.
What is quality content?
Each page should be as focused as possible on keyword subjects. Of course, you do not want to write pages just to stuff the right amount of keywords into the pages. The quality of your writing is more important. Let your thoughts stay focused on the subject and let yourself write naturally around that subject. The right amount of keywords will likely come out naturally. If it does not then refocus your writing so as to optimize the page with quality wording.
So, again, when it comes to your site, make sure that you continually write new, quality and engaging content. It will likely improve your site ranking and your visitor experience whether they are coming from a search engine like Google or Bing or from a social media site like Facebook or Tweeter. If you have any questions about site analysis and content, please do not hesitate to ask us. Be well.
If you want to make some profits with your article, you could try to promote your products or services at the end of each article. But you have to be certain the product, service, or affiliate program is appropriate to the article. If your product or service matches with the article, your chances of getting a click through is very high. If you do not have a product or service that relates with the article, then it would be better to find a different program that does. Article marketing can be an unstoppable profit producer.
Here are some things you need to know to write a successful article.
Research – Most writers only write about what they want to be written, that is not a good way to start articles. The most effective way to write an article is write about a topic that your audience is interested in. To know what they want you must do your research, you can look up topics in forums, community message boards, chat rooms and even media like the newspaper or TV. Once you have decided on the topic and completed all of your research on the topic, then you start writing your article.
Title – Choosing the title of your article is very important. It must be something that grabs your audiences attention and makes them want to find out more. It is one of the most important decisions to make when writing an article. Your title can be the difference between your article being a hit or miss. Take your time thinking about the title, your title must encourage your reader to keep reading your article. Try to keep a readers benefits in mind.
Body – Some articles have a sale price and advertisement in it. A lot of readers already know about this kind of article and they tend to stay away from these sites. Educating your readers with facts and information brings the interest level of your article up. After they read a quality article that you’ve written, your credibility goes up and they will read more. If you create a poorly written article, the chance is people will look down on you and not read anything else that you’ve written. So take your time when writing.
Online businesses need articles for customers and credibility. Article marketing has grown in huge numbers and is one of the largest marketing tools used today. People who have not fully understood it in the past have all turned their attention to it now. Articles will not be read though if your article is not noticed. You must have a good article that captivates the audience.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.